We use AI to understand the content and context of a product images, customer behaviour tracking tools to see how they interact and business metrics to create the personalised content for each of the customers in every part of journey.
Because we know that AI can improve the shopping experience!
Knowledge of psychology has allowed us to identify important factors with an impact on shopping behavior, conversions and shopping experience. The space of psychology in the future offers a large field of application of artificial intelligence for better understanding and adaptation of technology to human behavior.
The phenomenon of overchoice occurs when many equivalent choices are available. Making a decision becomes overwhelming due to the many potential outcomes and risks that may result to making the wrong choice. Having too many approximately equally good options is mentally draining because each option must be weighed against alternatives to select the best one.
Attention span is the amount of time spent concentrating on a task before becoming distracted. Distractibility occurs when attention is uncontrollably diverted to another activity or sensation. Most educators and psychologists agree that the ability to focus and sustain attention is crucial for a person to achieve their goals.
Excessive choices, a lot of disruption, and the struggle for customer attention leads to frequent loss of attention. The result is frustration at the inability to fulfill ambition.
Customer frustration must not be associated with your brand. Especially if you want to build a love brand 🙂
Help your customers shorten the path to the goal and get rid of unnecessary decisions. Exchange frustration for the joy of a great result in the form of a great purchase.
Purchase conversion is the answer to the desires and needs of the customer
You can answer correctly and faster than ever! With a solutions from instyle…
This is art and an inspiration.
Make shoppers dreams come true and let them feel an amazing feeling, absolutely love how inspiring and motivating and relatable your stylish outfits are.
Smart Swap / Similarity
There are many ways to inspire shoppers to buy. Up-sell stylish pieces is one of the most successful selling techniques.
Shop by colors
Color me beautiful
Colors can make our day playful but also conservative. Colors can highlight what we want to show and obscure what we want to hide. Mix the color into shoppers’ wardrobes
Be dare to explore the new frontier of imagination and technology.
Break down last barriers between physical and digital space in shopping. Pure joy from visual exploration and sensation. Help fashion to be more sustainable.
We’re a close-knit team motivated by curiosity and a passion for meeting real-world needs.
Samuel drives the overall direction of the company from new market growth through to product direction. Actually he somehow becomes the style advisor for all his friends.
His expertise is in creating algorithms to solve challenging problems. Something like … is this purple or magenta color shirt ? He owns 11 headphones.
When he’s not busy training some mystical AI model, you can find him cycling through the country or chasing one of his kids.
Most recently, he builts deep models for scoring styles of outfits and helped scale up the company’s cloud computing infrastructure. Junior by age, senior by experience.
Get and try to serve customers more accurately and faster
We will be happy to prepare a solution tailored to your requirements. After sending the form, you will receive an initial consultation from us and find out how we can help your e-shop